The More Meaning The Brand Accumulates The More Valuable The Logo Becomes - Nigerian Brand Strategist, Gidyon Thompson

 

The famous Brand Consultant had harped on the need to focus on stories and experiences rather than (solely on) logo - fans seemed to agree, Pokovirtuousblog can report.

In a post on his Instagram handle a few days ago, celebrated Nigerian Trainer cum Brand Consultant, Gidyon Thompson, advised his followers never to forget their audience will always associate their brand to how it makes them think and feel.

"Stop obsessing about your logo and focus on creating relevant stories and experiences that will add meaning to the brand. The more meaning the brand accumulates the more valuable the logo becomes.

"Your audience will always associate your brand to what you make them think and how you make them feel. Visual identity systems are just placeholders of those associations.

"Never forget that logos are vessels of meaning.
#logos #brandcommunication #brandbusiness #mayorofbranding."

As expected, followers have since taken to the comments to share their thoughts - here's an excerpt.

Showsomemoe, 'Big mayor'; Amakarita_, 'True, the value of the logo is just what you make it through 'branding'', among others.