5 Ways To Step Up Your Whatsapp Game | Nanabo Ayebatonye Abraham | Online Marketing | Whataspp

Online  Marketing Expert, Nanabo Ayebatonye Abraham writes about his experience on Whatsapp marketing.

In the article, the business growth consultant revealed five simple steps that can help turn just about any business right side up using the Whatsapp application.

Nigerian Online Marketing Expert, Nanabo Ayebatonye Abraham writes about his experience in the online marketing industry; how he leveraged the Whatsapp application to his business success. 

The 600-words article brings to light truths that can help just about anyone close more sales, and watch their sales goals become a reality.

Enjoy it!

5 WAYS TO STEP UP YOUR WHATSAPP MARKETING GAME

How I transformed WhatsApp to a Full Marketing System, replacing 70% of the tools you need in marketing.
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2017, when I started my first business in internet marketing.

I gathered a 5 man-team, with fire in their bellies, to run the business with me.

After 6 months of operation, We discovered from our books, that the monthly net income was nothing to write home about.

It was a big blow. A lot of funding was channelled to it. We used our savings. It was a saddening experience.

Were our products not wearing a hot selling charisma?

Trust me, if I showed you the product, you would kill to have it in your warehouse.

Yes! You read it correctly.

You would rather be a murderer to have it in your store.

Sometime Last week, we had a strategy session and reminisced on the journey so far.

We talked about every action plan, from the very day we started operation in 2017.

Guess what blew our mind?

We have been spending so much on marketing tools - the reason we went out of funds after six months of operations.

We discovered that we spent handsomely on tools to achieve these; Instant service, promotion and marketing, feedbacks, customer service, lead nurturing.

You may be asking:

"How on earth is it bad to spend to get these services intact... because they are the major ingredients to business growth?"

My answer to you, today, is simple:

It is bad to spend heavily when you can creatively transform a simple tool to achieve all of that.

Fast forward to 2018, we had our business upswing as we started leveraging on tools we perceived insignificant - Mostly free tools.

One of which is WHATSAPP. I'll talk about the other ones in my subsequent posts.

We turned WhatsApp to a full business marketing system: From Lead acquiring to nurturing, to upselling, closing of sales, CRM and advertising.

The importance of WhatsApp to your business cannot be overemphasized.

Below are 5 things we did to transform WhatsApp to a Full Business System.

You can replicate it for any kind of business.

1. Instant service :
We used WhatsApp as an instant ordering tool people can use to order a product from us.
They place an order and get it in their doorstep.

2. Promotion and marketing of our products:
We used WhatsApp to heighten our promotion and marketing, leveraging its features: Group message, Status and broadcast.

3. Gathering Feedbacks:
Feedbacks are a great way to know what customers are saying about your product.

Which is a better tool to gather immediate feedback from customers if not WhatsApp?

4. 247 Customer care service:
Since WhatsApp is an instant messenger, customer service is best achieved using WhatsApp.

With WhatsApp, our customers were able to access us with ease, every time they require assistance.

5. Special promotion (discount, coupon):

Sending a broadcast to your list about new coupon codes and discounts are easily achieved using WhatsApp.

We used WhatsApp to announce these to our list - it brings in more traffic.

Trust me, WhatsApp can replace a lot of your marketing tools if used innovatively.

How do you use WhatsApp for marketing?

Please, share your thoughts.

Nanabo Ayebatonye Abraham