How To Increase Sales In Three (3) Simple Steps | Business Success | Poko Virtuous

Proven strategies to increase sales in business; the methods and steps successful entrepreneurs applied that helped them make huge sales.

Nigerian Business-expert, Poko Virtuous in this article reveals those simple techniques successful business-owners applies to increase sales.

"We should keep in mind that the humanities come before the dollars. Our first duty runs to man before business, but we must not forget that sometimes the two are interchangeable"-
Bernard Baruch


As an Entrepreneur I trust you know that, your business offerings don't make you rich but sales. Hence, the need to get consumers purchase your product/service should come first on your list of priorities if you must stay in business _ but it  saddens to know that the majority of establishments have trouble making sales _ business research shows that over 70% of businesses (esp. SMEs) go out of business within the first eighteen (18) months of operation.

In the light of this, key questions one have to answer honestly are:

√ What are the proven strategies to apply that can boost my company's ROI?

√ How can I increase sales so that I can stay in business?

I bet you'll soon experience a positive change, as you follow these principles:


• So You Haven't Thought About Your Business-offering!


How would you reply to this? ...

A laptop repairman decides to operate is business from a rural hinterland in order to meet the needs of prospective clients _ do you think he'll likely find customers from a primitive village? ...

If your product offering does not satisfy a need, you are cut out to experience business failure. On the contrary, if he went there to start a farming business it's likely to thrive _ I trust you know that poor people don't joke with food _ and the majority of people living in the village are poor _ let alone purchase ICT devices.


*If your business offering doesn't satisfy a need, you are cut out to experience business failure*


Your service offering must be designed to meet the needs of the people living there. You may always have trouble making sales because your offering is useless in the eyes of the people  living in the environment. Choose to make research on what the people would like, their needs and interest, then make a product that can solve their problems. Everything a man needs can be seen as a problem _ think am wrong? ... Just watch how he'll react if he couldn't get his needs met.



• What About Targeted Communication?


Thanks to social media which has greater influence in this digital era compared to the print and mass media.

If you are in business you have a better chance of increasing sales by taking advantage of the social media. For instance, on Facebook going for sponsored ads you have the privilege to: choose the location, age group etc of the people you want your content to reach _ what an opportunity!

The secret to increase sales in business is to go for targeted marketing. You don't have to use every medium _ not he who uses all the media sells most, but the entrepreneur that knows the platform his targeted audience hangs out and places an advert there. Your chances of making sales is very thin if you just go about advertising  your business on every platform & medium available _ you'll spend a fortune and reap a dime! On the flip side, with targeted communication, using the right medium, even on shoe-string budget you can make huge sales, and always smile to the bank.


• Come On, Give That Negative Feedback A Kiss!


If you still have trouble hugging and caressing negative feedback, you may never make a repeat sale.

Every feedback comes with two message: you've  done well, keep it up; you performed poorly, up your game _ as you can see even the negative feedback (the latter) is only telling you that you should tweak your offering _ so tell me, is it wise to go angry because you received a negative feedback? Certainly not!


*If you still have trouble hugging and caressing negative feedback, you may never make a repeat sale*



To stay in business and most importantly increase sales, you'll want to create a forum where customers can air their complaints and testimonials. You must always seek for feedback from your customers. Keep in mind that you didn't start the business for yourself, but for them _ to meet their needs.

In conclusion, it is not a demon in his abyss that is hindering you from making sales, but your poor business system. Make research on your business offering/location, tell the right people and apply the instructions they give you. These are the secrets to sales.